Shopify
Meta Ads
TikTok Ads
Twelve people. Each one senior in their area.
A senior team on real accounts, no juniors on your budget. A tight Bucharest crew where every channel is run by a specialist with real experience: Meta and TikTok Ads, Google Ads, SEO, social & lead gen, video production, development and automation. You talk directly to the specialist running your account, not to a middleman.
Bucharest
main channels
per client
Small team. Senior specialists.
We chose to stay a tight team. Not because we can't grow, but because execution dilutes when an account passes through five different hands and nobody really owns it.
At ALLSoft, every channel has its own senior specialist, not a generalist covering everything superficially. You talk to them directly. No middleman between you and the person running your campaigns.
That's why we cap the portfolio at 3-4 new clients per month, to deliver at the level we promise.
The people running your accounts
From the first audit to the monthly report, you talk to one of us. Each area has its senior specialist: Meta, Google, TikTok, SEO, social media, video, development.
Co-founder of ALLSoft and lead on media-buying strategy across Meta and TikTok. 10+ years in performance marketing, running accounts from small to large budgets in fashion, beauty, supplements, food and retail. Coordinates overall strategy for ALLSoft clients and runs the 1:1 mentorship sessions.
Co-founder and tech lead at ALLSoft. Builds Shopify stores and Next.js sites from scratch, but his specialty is what happens after launch: custom automations across platforms (Shopify ↔ Klaviyo ↔ CRM ↔ Sheets), data pipelines, AI agents, server-side tracking infrastructure (Meta CAPI, GTM Server, GA4, TikTok Events API, Consent Mode v2), and conversion optimization. Solves the technical problems you can't fix from the admin panel.
Runs video production at ALLSoft. From concept and shoot direction through the final edit, turns the marketing brief into creative that performs on cold traffic. Ships fresh creatives every month, ABCDE-tested on Meta and TikTok, for every client.
In charge of Google Ads at ALLSoft. 10+ years running Search, Performance Max, Shopping and YouTube campaigns for both e-commerce and lead generation. Scaled accounts from small budgets to tens of thousands of euros per month, and knows exactly when to restructure keywords, when to lean into PMax, and when to switch to Manual CPC. Works directly with clients on daily optimization and monthly reporting.
Leads SEO at ALLSoft. 10+ years across e-commerce, local services and SaaS sites: from technical audits and Core Web Vitals to content strategy and white-hat link building. Builds organic traffic as a sustainable alternative to paid.
10+ years of experience in lead generation. Manages the organic presence and lead generation for ALLSoft clients: from the editorial calendar on Instagram and Facebook to Lead Ads campaigns with native forms and CRM sync. Works closely with the video team so brand voice stays consistent between organic and paid.
Works alongside Vlad on execution: editing for Meta and TikTok ads, hook and CTA variations for ABCDE testing, edits for carousels and stories. This output volume is what lets us ship fresh creatives every single week.
Works with Vlad and Florin on the advanced edit side: hooks for ABCDE testing, cuts on the music beat, consistent color grading across spots, and motion graphics for carousels.
10+ years in Facebook Ads. Runs Meta and TikTok accounts alongside Alexandru, specializing in e-commerce D2C: creative testing on the ABCDE framework, broad vs interest-based audiences, scaling through CBO and Advantage+ Shopping. On high-volume accounts, management is split between her and Alexandru.
Works alongside Marian on development. Handles the custom projects: high-conversion landing pages, cross-platform integrations (Shopify ↔ Klaviyo ↔ CRM), and automations that don't work out of the box. Solves the requirements that go beyond what platforms offer by default.
Part of the development team. Works on feature-implementation sprints, maintenance and bug-fixing on active projects: from React components and checkout pages to API endpoints and scheduled jobs. With Paul, ensures a steady dev-side delivery even during peak periods.
Combines two complementary specialties: graphic design (logos, brand identity, static design for carousels and landings) and sound engineering (mix, mastering, sound design for Meta and TikTok video ads). Guarantees the audio quality of the team's video output.
4 principles we've kept from day one
Not slogans, but principles we've applied since we started in 2020, and which explain why a client stays with us for over a year on average.
Want to work with our team?
Start with a 30-minute call. We check together if we're a fit, no sales pressure, no cookie-cutter packages.