Facebook Ads
TikTok Ads
Shopify
A TikTok Ads agency.
Creative built for the feed.
As a TikTok Ads agency in Bucharest, we build native campaigns with UGC and Spark Ads, tested for attention, traffic and measurable conversions.
POV: When creative and measurement work together #marketing
The Golden Rule:
"Don't Make Ads."
TikTok has its own language. If your video looks like a TV commercial, people will swipe past in 0.5 seconds.
We build native TikTok creative with a clear commercial message that stays true to your brand.
β Old Way
- Professional studio (expensive)
- Rigid sales script
- A large logo filling the screen
- Result: High CPM, Low CTR
β ALLSoft Agency Way
- Shot on a phone (iPhone)
- UGC (User Generated Content)
- Relevant trends and sounds suited to the brand
- Objective: relevant attention and measurable action
A catalog and landing page ready for conversion.
We connect products, events and the buying journey available in the target market. For projects in Romania, we check current eligibility; where native features are unavailable, campaigns send traffic to the website.
- Verified catalog: accurate products, prices and availability.
- Complete tracking: Pixel and Events API tested together.
- A clear journey: from the creative to the product page and checkout.
The UGC Factory.
From idea to creative ready for testing.
1. Scripting & Hooks
We write scripts grounded in psychology. We identify marketing angles that stop the scroll.
2. Creator Matching
We select creators based on the product, audience, format and usage rights required for advertising.
3. Editing & Sounds
We edit dynamically, add TikTok-style subtitles and use trending sounds.
What we monitor in campaigns.
Visual examples of formats and the signals used for optimization.
The new collection is here π₯ #style
Fashion Brand
You need to see this π± #tech
Tech Start-up
Routine check! β¨ #skincare
Skincare Line
Content that keeps its context:
Spark Ads.
We combine brand-published content with eligible creator posts when rights and strategy allow.
Spark Ads preserve the original post's context and let us test paid distribution.
- Social signals stay on the original post
- Testing against audiences and commercial objectives
- Impact measured in the ad account and the commercial data source
The Action Plan.
Month 1: Testing & Creative
Pixel & Events API setup. Production of 10β15 creative videos. Testing Broad vs. Interest audiences.
Month 2: Optimization
We identify winning hooks. We stop unprofitable ads. We start Spark Ads with the strongest videos.
Month 3: Scaling
We gradually scale the creative and audiences that meet the commercial thresholds we agree together.
Reaching the people who buy
TikTok performance combines relevant creative with distribution to the right audience. We combine manual targeting with the platform's automated systems so the budget reaches users most likely to convert.
We test Broad + AI audiences, interests and purchase signalsDemographics & location
Age, gender, language and geographic area, down to city level.
Interests & behavior
Targeting based on real interactions with content, creators and hashtags.
Custom Audiences
Website visitors, customer lists and people who watched your videos or interacted with your profile.
Lookalike Audiences
New audiences similar to existing valuable segments, tested against broad targeting and other relevant options.
Retargeting
We reconnect the brand with interested users at the decision stage.
Broad + AI (Smart+)
We let TikTok's algorithm find buyers, guided by the right signals.
What clients ask us about TikTok Ads
How do you decide whether TikTok Ads is a good fit?+
We assess the product, audience, offer, ability to produce native creative and conversion data. We recommend the channel only if it can play a clear role in the purchase journey.
How soon will we see results?+
The pace depends on budget, conversion volume, creative quality and the buying cycle. We agree from the start which signals to monitor and when there is enough data for a decision.
Do I need an account with a large following?+
Spark Ads can amplify authorized creator or brand posts, and paid performance is assessed separately from follower count.
Do I need to appear in the videos?+
We can use brand assets or creators suited to the project. We test demonstrations, unboxing, reviews and sketches that present the product naturally, with clearly defined usage rights.
Can I use videos from Instagram or Facebook?+
Yes. We adapt them to the platform's pace, format and conventions. We test openings, editing and messages suited to TikTok audiences.
Does TikTok work for expensive products or B2B?+
The fit depends on the offer and buying cycle. For premium products or B2B, we test educational content, demonstrations and evidence, then assess whether the platform contributes to demand or assisted conversions.
Do we need TikTok Shop to run campaigns?+
TikTok Shop availability varies by country. We check current eligibility for the target market; where the feature is unavailable, we build campaigns that send traffic to the website and optimize the catalog, product page and measurement.
How do you measure results?+
We configure and test Pixel and Events API where appropriate, then reconcile the data with the commercial source. We report sales, cost per result, ROAS and channel contribution, explaining each platform's attribution limits.
TikTok can become a measurable growth channel.
We assess whether the product, creative and channel economics fit.
Start TikTok Ads β