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Strategies, tests and findings from real accounts.
Articles, case studies and practical guides written by our team. On Meta Ads, Google Ads, SEO, Shopify and growing online stores.
Subscribe to RSSROAS vs. profit: what remains after ads? + Calculator
ROAS is not profit. Compare ROAS, MER and contribution margin. Calculate what remains after ads, before fixed costs and taxes.
Read article →Shop Campaigns reaches the EU: how to decide whether it is worth it for your Shopify store
Shop Campaigns shifts payment towards acquisition, but does not guarantee profit. Review eligibility, CAC calculations and the checks needed before launch.
Read article →What changed at ALLSoft Agency when we treated AI transformation as an ongoing process
How Impulse Teams changed the agency's workflow: less time on repetitive work, client context retained and consistent use of AI.
Read article →8 Romanian Shopify stores built with the Citera theme
Eight real Romanian online stores in very different niches, built on Shopify with the Citera theme developed by ALLSoft Agency.
Read article →How much do Facebook and Instagram Ads cost in Romania (2026)?
The cost of Facebook and Instagram advertising: media budget, agency fee, CPM and CPA, plus realistic expectations for results.
Read article →How much does Google Ads cost in Romania (2026 pricing guide)?
The true cost of Google Ads in Romania: media budget, agency fee and the results you can expect at different budget levels.
Read article →TikTok Ads in Romania: costs and who should use them
A TikTok Ads guide for Romania: costs, available formats, what good creative looks like and which businesses can benefit.
Read article →Citera v1.1 on licheni.ro: measured improvements over v1.0 (Accessibility 100, SEO 100, Agentic 3/3)
Comparison of two Shopify stores using Citera v1.0 and v1.1: historical scores reported by the agency, methodological limits and agentic browsing checks.
Read article →Citera: a Shopify theme developed in Romania for SEO and AI interfaces
Citera, a Shopify theme developed by ALLSoft Agency: structured data, editorial control for llms.txt and agents.md, IndexNow and CRO components.
Read article →ChatGPT ads in Romania: what you need to know in 2026
ChatGPT Ads is available in Romania. Learn how CPM, CPC and oCPC work, what tracking is needed and how we prepare implementation for ALLSoft partners.
Read article →Google Ads account suspended? A complete account recovery guide
How to identify the reason for suspension, review your account and website, and prepare a documented appeal. Review time depends on the case and Google's investigation.
Read article →What ROAS, CPA and CAC mean, and why they matter more than likes
Thousands of likes on your ads, but no sales growth? A practical guide to ROAS, CPA and CAC — the 3 metrics that show whether online advertising makes money.
Read article →Online advertising budget: how much to invest in ads (2026 guide for SMEs)
How much revenue to allocate to ads, how to divide your budget across Meta, Google and TikTok, and which budgeting mistakes consume money without results.
Read article →The marketing funnel explained: from first click to loyal customer (TOFU, MOFU, BOFU)
What a sales funnel is, how TOFU, MOFU and BOFU work, and which channel to use at each stage (Meta, Google, TikTok, Email).
Read article →Facebook Ads not working in 2026? The truth no one tells you
Many business owners are saying the same thing in 2026: Facebook Ads no longer works.
Read article →How Google Ads works for online stores and lead generation (Complete 2026 guide)
Google Ads can be the most profitable source of customers for an online business.
Read article →Facebook and Instagram Ads for online stores and lead generation (Complete 2026 guide)
Most businesses believe the problem is that Facebook Ads or Instagram Ads no longer works in 2026.
Read article →Looking for a Facebook Ads or Google Ads agency? The truth no one tells you
Looking for a Facebook Ads or Google Ads agency?
Read article →How much marketing budget should an online store have?
One of the most common questions ecommerce business owners ask is: how much should I invest in marketing my online store?
Read article →Meta Ads vs Google Ads — which is more profitable for ecommerce?
The same question often arises in ecommerce: which advertising platform is more profitable — Meta Ads or Google Ads?
Read article →Why Meta ads no longer perform like they did in 2022, and what to change in 2026
If you have run Meta Ads campaigns for several years, you have probably noticed that strategies from 2020–2022 no longer produce the same results today.
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