8 Romanian Shopify stores built with the Citera theme

Assess an agency and a theme through stores that operate every day, beyond promises on a presentation page. Below are eight Romanian online stores in very different niches, from sofas to industrial tools and fashion to fitness equipment, all built on Shopify with the Citera theme developed by ALLSoft Agency.

We chose them because they differ. A furniture store and an industrial thread store have entirely different needs. The same theme serving both illustrates its adaptability.

What is the Citera theme?

Citera is our Shopify theme, built from scratch with three priorities: loading speed, SEO-friendly structure and visibility in AI-powered search, where some shoppers begin their research. Citera also emphasises something many themes overlook: getting visitors to the right product quickly, without losing them in the catalogue.

You will notice a shared feature in the stores below: guided navigation designed to help customers "find the right product in seconds". It reflects how we approach the buying experience.

Home, furniture and decor

Mobila Dumonde sells sofas, corner sofas and living room furniture. Decisions in this category are visual and depend on dimensions, so the store uses large images, clear categories and guidance towards the right piece for each room.

Lumiex is a decorative lighting store, where the product helps define a room's atmosphere. The theme highlights product photography and helps customers quickly find lighting suited to their space.

Licheni serves a distinctive niche: preserved decorative lichens and moss for green walls, botanical wall art and arrangements. The product appeals through emotion and imagery, supported by a clean, visually focused store.

Industrial and technical

BJC Tools sells tools and machinery for workshops, construction sites and automotive work. Customers are practical and short on time, seeking the right product quickly with clear specifications. The theme is organised for efficient search.

Cusut-Surfilat and Ață de Saci serve a highly specialised niche: thread and bag-sewing machines. These technical products attract buyers who know what they need and require accurate information. Both stores guide technical customers directly to the right product.

Fashion and lifestyle

Solet Fashion is a fashion store in a fast-moving category with frequently changing collections and visually driven purchase decisions. The theme highlights new arrivals and makes choosing an outfit straightforward.

eFitness sells fitness machines and equipment. Buyers often need help answering "which machine is right for me?" The store addresses this with accessible guidance and frequently asked questions.

What they all share

Although they sell very different products, these stores share a foundation:

• The same theme, adapted to the niche. From furniture to tools, the structure follows how each audience shops.
• Guided navigation. It helps customers quickly reach the right category or product rather than leaving them to search alone.
• Built on Shopify, a stable, secure and manageable platform whose limits, integrations and costs must be assessed for each project.
• Optimised for mobile and speed, reflecting the importance of mobile in today's shopping journeys.

Want to get to know us first? See our case studies and how we work.