Facebook Ads
TikTok Ads
Shopify
Everything we know about performance marketing, documented.
In-depth guides, calculators, templates and frameworks built from 10+ years of agency experience and over 200M+ RON in sales generated for our clients every year. All free. None superficial.
Our most-read resources
The complete library
2026
Meta Ads 2026: A Complete Guide for Business Owners
CAPI tracking, account structure, measurement, creative testing and controlled scaling. A practical guide written by an agency generating 200M+ RON in annual sales for clients.
2026
Google Ads 2026: A Guide to E-commerce and Lead Generation
A practical guide to Performance Max, Smart Bidding, Search, Shopping, Merchant Center and measuring commercial results.
2026
Technical SEO for E-commerce in 2026: The Complete Guide
Core Web Vitals, crawl budget, structured data, AI search optimization (GEO) and link building. Applicable to Shopify, WooCommerce and custom sites.
2026
Shopify 2026: A Complete Guide to a Profitable Store
Sound technical setup, CRO, themes, apps, checkout, product pages, testing and tracking for Shopify stores.
Ads 2026
TikTok Ads for E-commerce in Romania in 2026
Spark Ads, Smart+, UGC, measurement and TikTok's role in an e-commerce acquisition strategy.
Flows
Klaviyo Email Marketing: E-commerce Flows
Welcome, Abandoned Cart, Post-Purchase, Win-Back. Technical setup, segmentation and deliverability. How we build Klaviyo flows for the brands we scale.
Shopify
CAPI Implementation Step by Step (Shopify)
A tutorial for implementing and validating Meta CAPI on Shopify: deduplication, consent, Test Events and interpreting Event Match Quality.
Framework
A 30-Minute Meta Ads Audit Framework
A 31-point initial assessment framework covering tracking, structure, creative and measurement. Scoring helps prioritize issues; it does not replace a complete audit.
Meta Ads
Meta Ads Budget Calculator (Interactive)
Enter your AOV and a target ROAS to see an indicative budget scenario. Assumptions are shown, and the result is not a forecast.
UGC Brief
A Creative Brief for UGC on Meta
A template for briefing creators: audience, angle, message, offer, format, rights, CTA and the feedback loop before production.
Want us to apply these guides to your account?
We audit your Meta Ads account, Google Ads account or Shopify store. You receive prioritized issues, their commercial context and our recommended next steps.