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ALLSoft Agency Β© 2026

@ EMAIL MARKETING AND RETENTION

Email marketing.
Customers who return.

Email is a channel you control directly. We build flows, segments and campaigns that support retention, repeat purchases and customer value.

Email Marketing Audit β†’
LTV ↑ Measurable retention
09:41
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ALLSoft Agency Fashion Demo You left something in your cart! πŸ‘€ Here is a code for 10% off...
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Automation and campaigns. One system.

Email marketing built for relationships, retention and repeat purchases.

⚑

1. Automated flows

Messages triggered by customer behavior, continuously optimized using real data.

πŸ›’ Abandoned Cart
πŸ‘‹ Welcome Series
πŸ’Ž VIP & Loyalty
↩️ Win-back (Churn)
πŸ“’

2. Recurring campaigns

Relevant communication supported by an editorial calendar and audience segmentation.

πŸš€ Product Launch
🎁 Seasonal Offers
πŸ“š Educational Content
⭐ Social Proof

The logic behind
an effective flow.

This is how we structure abandoned cart recovery: useful messages, tested timing and clear frequency limits.

  • Trigger: The customer starts checkout and abandons it.
  • Timing: We choose the interval based on the buying cycle and store data.
  • Email 1: A friendly reminder, measured by opens and return visits.
  • Email 2: Social proof or an offer, selected for the segment.
πŸ›’ Trigger: Checkout Started
⏳ Wait 4 Hours
πŸ“© Email 1: "Forgot something?"
If Bought
βœ… Flow complete
If No Buy
⏳ Wait 24h
🎁 Email 2: a relevant offer

The Power of Segmentation.

Each segment receives a message suited to its stage: VIP customers, recent buyers, new subscribers or active visitors.

VIP Customers

Have purchased 3+ times.
LTV: High.

Treat like Royalty
VS

Window Shoppers

Visit often, rarely buy.
Need incentive.

Push Offers

Data that leads to better decisions.

We assess email's contribution to retention, revenue and customer relationships.

Total revenue Commercial data source
Email contribution Reconciled

Fashion Retailer

Substantial scaling through Welcome Series and VIP Flows.

Open rate Monitored
Click rate Compared

Supplement Brand

List cleaning + Advanced segmentation.

Email Marketing FAQ

Does email marketing still work in 2026?
Yes, when there is consent, segmentation and a real reason for the message. Email gives you direct access to your own audience, and its contribution is measured separately from platform attribution.
Which email marketing platforms do you work with?
We choose the platform based on the store, volume, data and automation complexity. We work with Shopify Email, Klaviyo, Mailchimp and other solutions suited to the client's ecosystem.
Do you write the emails?
Yes. We cover strategy, copywriting, design, segmentation, technical implementation and results measurement.

Turn your existing audience into recurring growth.

We build a retention plan suited to your data and buying cycle.

Request an assessment β†’

Explore information relevant to your project

Klaviyo guide: flows and retention β†’Practical steps, checks and limits of interpretation.Shopify store development β†’New stores, migrations and improvements to existing stores.
ALLSoft Agency
--:-- Β  Bucharest HQ

Performance marketing that drives sales.
RON 200M+ in sales generated annually.

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