Google Ads that capture demand, not just clicks.
Google Partner running Search, Shopping, Performance Max and YouTube Ads for European e-commerce and lead- gen brands. Enhanced Conversions server-side, GA4 fully wired, Merchant Center feed optimized, YouTube funnels. 10+ years running accounts from small budgets to tens of thousands of euros monthly.
Every Google surface, with a plan.
We don't just push everything into Performance Max and call it a day. Each campaign type has a job, and we know when to use which.
Search & Manual CPC
Structured keyword campaigns for high-intent search. Manual CPC when we need control, Smart bidding when we have signal. Negative-keyword hygiene weekly, not once a year.
Shopping & PMax
Merchant Center feed optimization (titles, GTIN, custom labels), Standard Shopping vs Performance Max split when it pays. Asset groups structured for real signal, not a wall of images.
YouTube & Demand Gen
Full-funnel YouTube: pre-roll, in-feed and Shorts. Demand Gen for top and mid-funnel where Search doesn't catch the buyer yet.
No packages. Fee follows your setup.
Management fee scales with the complexity of your Google setup: number of campaigns, markets, feed size, and reporting depth.
Small to mid budget, single market, Search + basic Shopping.
- Google Ads audit + setup / rebuild
- Enhanced Conversions + GA4 setup
- Search + Shopping (or PMax) management
- Merchant Center basic feed optimization
- Monthly Swydo report
Multi-market or scaled budget, feed heavy, full-funnel with YouTube.
- Everything in Starter
- Multi-market management (up to 3)
- Full feed optimization + custom labels
- YouTube pre-roll + Demand Gen
- Weekly optimization sprints
- Direct WhatsApp access
Large budget, multi-market EU/US, headless / complex feed, custom reporting.
- Everything in Growth
- Unlimited markets & ad accounts
- GTM Server / Cloud Run tracking
- Custom BI reporting stack
- Quarterly roadmap + strategic review
Give us your Google account. We'll show you where it's wasted.
Free 24h Google Ads audit. Written report on account structure, wasted spend on broken match types, feed leaks, and where you should shift budget first.
Request the free audit →
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