As a Google Ads agency and Google Partner, we build Search, Shopping, Performance Max and YouTube campaigns around real purchase intent. We connect searches, product feeds, margin, inventory and tracking so budget decisions reflect commercial results and traffic quality. We are part of ALLSoft Agency, a digital marketing agency that connects PPC with SEO, content and the website experience.
Google advertising lets you enter the auction when people search for relevant products or services. Profitability depends on demand, structure, offer, margin, landing page and measurement quality.
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Google advertising uses Google Ads to display ads in search results, Google Shopping, YouTube and other Google surfaces. In Search campaigns, cost is generally associated with clicks; other formats can use different objectives and bidding models.
This model offers budget control and detailed measurement of actions attributed to campaigns. We reconcile Google Ads attribution with sales and lead quality from analytics, CRM or the store.
Our Google Ads services begin with analysing demand, competition, product economics and available data. For ecommerce, we also check feeds, margin and stock; for lead generation, we check lead quality and their CRM journey.
We configure the account, conversion measurement and ads around the commercial objective. Every campaign targets relevant demand, and scaling decisions depend on volume, cost, value and conversion quality.
We understand what people search for and how much a conversion is worth to the business.
We validate conversions, product data, margin and stock before scaling.
We increase budget based on stable signals and verified commercial results.
In pay-per-click campaigns, we analyse budget-consuming searches, keywords and resulting conversions. We identify irrelevant traffic and assess acquisition cost alongside sales value and lead quality.
We test multiple ad variations, adjust bidding strategies and optimise landing pages to increase conversion rate. We track conversions, lead quality and campaigns' contribution to profitability.
A correct Google Ads account structure directly influences campaign performance. We organise campaigns and ad groups by search intent and keyword relevance. We implement ad extensions to increase visibility and click-through rate and continually adjust strategies based on collected data.
We recommend increasing budget when acquisition cost, margin and conversion quality support it.
Google advertising requires continuous optimisation. We monitor relevant signals and intervene based on volume, stability and impact. We assess cost per conversion alongside sales value and lead quality.
We use Google Ads, Google Analytics, CRM and store data to make informed decisions. ALLSoft Agency OS brings results, budgets and commercial data into one dashboard accessible to the client.
GOOGLE ADS · REAL ACCOUNTS
Visible budgets, conversions and periods. View Google Ads screenshots with client names removed.
CAR CARE PRODUCTS
1 January 2016–13 September 2026
The “Purchases/Sales” metric displayed in the screenshot: 24.8M
View the Google Ads screenshot ↗
FURNITURE · HOME & DECO
1 January 2022–13 September 2026
The second “Purchases/Sales” metric in the screenshot: 65.4M. Labels are retained as shown in the report.
View the Google Ads screenshot ↗
GOOGLE ADS · FASHION
1–31 July 2026
A Google Ads screenshot for a fashion store, with the reporting period and metrics visible.
View the Google Ads screenshot ↗
Figures rounded as displayed in Google Ads. Conversions depend on the actions measured in each account and are not automatically completed orders. The periods are those selected in the screenshots, rather than a statement about how long the agency managed the accounts. Historical results do not guarantee future performance.
Total sales reported by Shopify, across all channels. These figures are not exclusively sales attributed to Google Ads.
SHOPIFY · MULTIYEAR RESULTS
Total sales · 1 January 2018–31 December 2021
Exact amount: $18,096,614.07
View Shopify results ↗
SHOPIFY · ONE MONTH OF GROWTH
Total sales · 1–31 March 2020
Exact amount: $1,533,151.63
View Shopify results ↗
SHOPIFY · HOME & DECO
Total sales · 1 January–13 September 2026
Total sales: RON 29,856,273.79 · net sales: RON 24,758,964.60
View Shopify results ↗
SHOPIFY · TOOLS & EQUIPMENT
Total sales · 1 January–31 December 2025
Total sales: RON 10,250,492.06 · net sales: RON 7,915,299.59. All channels, rather than exclusively Google Ads.
View Shopify results ↗
Total sales and Net sales are different Shopify metrics; total sales also include taxes displayed in the report. March 2020 is included in 2018–2021: the amounts must not be added together. Shopify and Google Ads results must not be summed.
Explore the case studies →You work directly with the senior specialist managing your campaigns. You own the accounts, and your media budget stays in your Google Ads account, separate from the management fee. You track results in ALLSoft Agency OS.
Validated expertise in the channel we operate.
Annual sales generated across ALLSoft Agency's client portfolio.
Public score on Google and Facebook.
From purchase-intent Search to Performance Max, AI Max and Google Shopping, we choose the right formats based on demand, offer, data and the business's growth stage.
We capture demand when people search for your products or services, with ads and pages relevant to their intent.
We use AI Max capabilities when they can expand reach, message relevance and landing page matching, with measurement and control.
Automated campaigns that can use Google inventory across Search, Shopping, YouTube, Display, Gmail, Discover and Maps.
Ads with a product, price and image for online stores, supported by a correct Merchant Center feed.
Visual campaigns across Google's network for reach, consideration and reconnecting with relevant audiences.
Video campaigns on YouTube for reach, consideration and measurable actions, depending on the objective.
Visual campaigns on YouTube, Gmail, Discover and other eligible surfaces, built to generate interest and demand.
Campaigns for installs and in-app actions, distributed automatically across eligible Google surfaces.
For a premium finishes brand, Google Ads investment increased by 596.1%, while the Shopify store recorded 164.9% more sales and 159.1% more orders versus the same period in 2025. Google Ads reported 8.05× ROAS after scaling.
Period analysed: 1 January–18 August 2026 versus 1 January–18 August 2025. Sales come from Shopify; ROAS represents Google Ads attribution.
In the initial audit, we check Google Ads campaign structure, budget-consuming searches and conversion measurement. You receive prioritised recommendations: what is worth correcting in the account and which data is missing for budget decisions.
Request an account audit →
Facebook Ads
TikTok Ads
Shopify