Facebook Ads
TikTok Ads
Shopify
Looking for a Facebook Ads agency or a Google Ads agency?
You have most likely worked with one before.
Or you have tried running ads and the results did not meet your expectations.
The problem is not the platform.
The outcome depends on more than the platform. Diagnosis, the offer, creative, tracking, margins and the way the team turns data into decisions all matter.
Before choosing a provider, check which responsibilities they take on and what evidence they can show you.
Facebook Ads Agency vs. Google Ads Agency: the real difference
Before choosing an agency, you need to understand how each platform works.
Facebook Ads (Meta Ads) is a discovery platform.
Ads appear in users' feeds even when they are not actively looking for a product.
Google Ads is an intent platform.
Ads appear when users are already searching for a product or solution.
As a simplified model:
- Facebook Ads creates demand
- Google Ads captures demand
Some brands need both; others should start with one channel. The choice depends on demand, margins, production capacity and measurement maturity.
Facebook Ads Agency
Google Ads Agency
Where TikTok Ads fits in
TikTok Ads can make sense for brands that can consistently produce native content and measure the journey through to a sale.
Traffic cost is not enough to select a channel. We compare acquisition cost, order quality, margins and the effect on the channel mix.
Why execution matters more than access to the platform
Many business owners say they have worked with a Facebook Ads or Google Ads agency and saw no results.
Sometimes the problem is the selected channel; sometimes it is the offer, website, measurement or execution. A serious analysis separates these before promising a solution.
The most common problems are:
- focusing only on settings, rather than strategy
- no continuous creative testing
- no understanding of the business model
- optimizing for clicks rather than profit
Managing settings without commercial context limits decision quality.
What to check in a mature account
CPC and CTR remain diagnostic signals. Budget decisions must also connect to:
- the real cost of acquiring a new customer (CAC)
- margins and profitability
- scaling without destroying performance
Ask for comparable periods, the source of the figures and an explanation of changes. One isolated result does not establish execution quality on its own.
Signs the relationship needs clarification
There are a few clear signals:
- you do not regularly see new ad tests
- there is no clear funnel strategy
- the real figures are not explained to you (profit, CPA, ROAS)
- reporting is superficial (likes, reach)
If you see these issues, ask for an audit of decisions, tracking and reporting before changing the channel or provider.
What separates an agency from a real partner
A good agency is more than a provider.
It is a growth partner.
That means working across the whole system:
- marketing strategy
- creative that sells
- conversion optimization
- profitability analysis
In e-commerce, performance comes from more than ads.
It comes from the combination of traffic and conversion.
When ALLSoft Agency is a fit, and when it is not
We are a fit for businesses that want direct access to senior specialists, ownership of their accounts and budgets, transparent reporting and decisions tied to profitability.
We are not a fit if the only objective is the lowest fee, if commercial data is unavailable, or if a ROAS guarantee is expected without a learning period and without control over the offer, website or stock.
Why the platform matters (Shopify)
One factor many agencies overlook is the online store platform.
A poor website can undermine any campaign.
That is why we frequently work with Shopify stores, where we have better control over conversion and tracking.
Facebook Ads, Google Ads, or everything?
The right answer is not automatically "everything." We start with the channel that has the clearest commercial hypothesis and expand the mix when the data supports it.
Brands that scale use a mix of channels:
- Facebook Ads for discovery
- Google Ads for intent
- TikTok Ads to test discovery and native creative
Each platform has its role in the funnel.
Conclusion
Do not look for a Facebook Ads or Google Ads agency that only manages accounts.
Look for a team that understands how business growth works.
The platforms are the same for everyone.
Execution makes the difference.
If you want to see what a system that actually scales looks like, explore our process.