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Meta Ads
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RESOURCE PREVIEW
Meta Ads Audit Framework: The 40-Point Checklist Senior Media Buyers Use
Translation in progress: the full guide is currently available in Romanian at allsoftagency.ro/resurse/framework-audit-meta. The English preview below covers what's inside. If you want the full English version, request it below and we'll share it on a call or push it to the top of the translation queue.
This framework is the exact 40-point checklist our senior media buyers use to audit a prospective client's Meta Ads account. From tracking foundation (Pixel + CAPI + deduplication) through account structure (Advantage+ vs. manual), creative volume, targeting doctrine, bidding strategy, and attribution reality. Written for operators who want a diagnostic, not a marketing pitch.
What's inside
- Tracking foundation: 8 checkpoints on Pixel + CAPI + deduplication
- Account structure: Advantage+ vs. manual campaigns
- Creative volume: monthly cadence, ABCDE testing, ad fatigue signals
- Targeting doctrine: broad vs. narrow (the 2026 answer)
- Bidding strategy: cost caps, target ROAS, when to use which
- Attribution reality: blended vs. platform ROAS
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