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Meta CAPI + Shopify Tutorial: Complete Server-side Tracking Setup

25 min setupPas cu pasTehnic
Translation in progress: the full guide is currently available in Romanian at allsoftagency.ro/resurse/tutorial-capi-shopify. The English preview below covers what's inside. If you want the full English version, request it below and we'll share it on a call or push it to the top of the translation queue.

This tutorial walks through the exact steps to set up server-side Meta tracking on a Shopify store. Pixel setup, CAPI via Shopify's native Meta app or via GTM Server for advanced cases, Advanced Matching with hashed identifiers, deduplication testing, and troubleshooting the 'Server 0' diagnostic that catches most brands off-guard.

What's inside

  • Meta Pixel + CAPI via Shopify's official Meta app
  • GTM Server setup for advanced deduplication scenarios
  • Advanced Matching: hashed email / phone / name at browser level
  • Deduplication verified via Events Manager diagnostics
  • Troubleshooting 'Server: 0' — the most common issue
  • iOS 14 signal recovery: what CAPI actually restores
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Meta CAPI + Shopify Tutorial: Complete Server-side Tracking Setup | ALLSoft Agency